Notes
Tutorials
https://www.youtube.com/watch?v=QNTeq4QdOsQ https://www.youtube.com/watch?v=62FVLLDYJfs
Spinning Card border (slitherdoodle) https://www.youtube.com/watch?v=72N-L_ylcho
Brand Kit
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--background: #fafafa;
--primary: #00ccff;
--secondary: #024069;
--accent: #00b0e6;
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@media (prefers-color-scheme: dark) {
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--text: #f0f0f0;
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Layout
- Offer your solution
- Show you know the problem
- value prop; why your firepower will help
- reviews
- contact
Header
- Business isn’t linear and neither are solutions
- Solve complex problems with beautiful solutions
Outcomes You Deliver:
- Increased Revenue: Your strategic branding and user-focused designs help businesses attract and retain more customers, ultimately driving higher sales.
- Stronger Brand Recognition: You create cohesive, innovative identities that make businesses memorable and help them stand out in crowded markets.
- Improved Customer Engagement: By aligning UX with branding, you deliver experiences that captivate audiences and encourage loyalty.
- Streamlined Business Growth: Your solutions position brands for scalability by aligning strategy, marketing, and design.
- Confidence in Their Brand: Businesses can focus on their mission while you ensure their brand identity communicates their value effectively.
Categories
- Branding
- Graphic Design
- UI/UX
About
The Process
- Discovery
- Meet the client
- See what they care about
- What counts as a win for them?
- What’s the heart of the message?
- Solve the problem
- Research
- Find out what others are doing
- Note the common themes and elements
- What rules can we break?
- Iteration
- Build the design
- Does it solve the problem?
- Does it communicate effectively?
- Go for Wow
- Find what resonates
The Designer
Blurb about me.
Logo River
Some Friends
Logo rivers establish credibility and an air of authority. I have done zero work for any of the following, but they are renown and the visual impact of these technological titans lend an air of shameless expertise.
[Google] Google is a search engine that helped answer most of my questions on how to create really cool websites.
[Youtube] Video tutorials on fantastic front-end stuff for that high-polish aesthetic and interactivity.
[Apple] I designed this website on MacBook!
[Spotify] Playlists on playlists on playlists helped motivate me to create and helped me tap into my flow state. Share your favorite song with me and we’ll become great friends.
[Meta] I don’t think Meta has actually helped anyone given their documentation is ancient, but Instagram has been great for mental breaks between bursts of creativity.
Gallery Peek
Highlighted Case Studies
National Alliance for Public Charter Schools Booth
The Challenge: Design an engaging and accessible interactive experience for the 2023 Charter School Conference in Houston. The experience needed to:
- Create a welcoming and inclusive space for conference attendees.
- Effectively communicate and amplify the impact of the charter school mission through authentic user stories.
- Facilitate meaningful interactions and knowledge sharing among attendees.
- Adhere to strict building codes and budgetary constraints.
Discovery & Definition: The project began with a collaborative discovery phase, involving key stakeholders from the National Alliance for Public Charter Schools (NAPCS), including board members, the account executive, and the production manager. We also partnered closely with the booth construction vendor to ensure feasibility. Through these discussions, we defined the project’s core objectives: to create an engaging and informative experience within a 20x40 ft. footprint, while adhering to a strict budget.
Key User & Business Goals:
- Attendee Engagement: Provide a comfortable seating area to encourage interaction and networking.
- Brand Visibility: Create a visually striking and memorable booth that prominently features the NAPCS brand.
- Interactive Data Collection: Design an interactive polling station to gather attendee opinions on key issues.
- Storytelling & Sharing: Facilitate a “share your voice” station for attendees to contribute their personal stories.
- Practicality: Integrate storage solutions into the booth design.
Design & Implementation: Leveraging the prime location at the conference entrance, we prioritized a visually impactful design. A multi-screen video wall, powered by a Mac Studio Pro, served as a focal point, displaying a compelling narrative of the NAPCS mission. This immersive experience was designed to capture attention and effectively communicate the organization’s message.
To foster interaction, we developed a “share your voice” station featuring a unique ping pong ball polling system. This allowed attendees to participate in real-time data collection on controversial topics, creating a dynamic and engaging experience.
Visual design choices, including vibrant colors, a suspended banner, and a distinctive archway, were strategically employed to attract attention and create a memorable brand presence.
Impact & Future Collaboration: The NAPCS organization expressed exceptional satisfaction with the project, recognizing our deep understanding of their brand, our innovative technological approach, and the overall impact of the installation. This success led to them awarding our agency the contract to fully rebrand the conference for the following year, including the development of a templated system for future events.
Swim & Social Pool Wraps
Faux Creations Website
Grand Canyon Reelunion
The Challenge
The Grand Canyon Visitor Center sought to generate excitement for the reunion of the original IMAX film crew behind Grand Canyon: The Hidden Secrets. This milestone marked the sunsetting of the legendary 70mm film, requiring an experience that honored its legacy while driving engagement from media, family, and friends. The challenge was to design an immersive and interactive campaign that:
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Captured the grandeur and significance of the film’s impact.
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Created a high-touch, visually striking invitation experience.
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Reinforced the Grand Canyon Visitor Center’s brand and legacy.
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Integrated digital and physical touchpoints to drive visitor engagement.
Discovery & Definition
Through close collaboration with stakeholders—including the Grand Canyon Visitor Center team and hospitality partners—we defined the core objectives:
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Honoring the Film’s Legacy – Incorporate design elements that reflected the film’s history and the natural beauty of the Grand Canyon.
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Tactile & Digital Fusion – Create a print invitation experience that felt as grand as the canyon itself while extending the reach via digital platforms.
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Maximizing Engagement – Ensure the campaign drove both in-person attendance and long-term brand engagement.
Key Experience & Business Goals
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Immersive Invitation Design – Developed a unique, unfolding print piece housed in a custom film tin, evoking the 70mm film experience and prompting recipients to engage.
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Brand Continuity – Tied in deep red and golden hues inspired by the canyon, paired with typography and visual motifs from the original film.
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Seamless Visitor Journey – Designed a dedicated landing page and digital ad campaign directing users to event details, ticketing, and hospitality partners.
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On-Site Brand Experience – Updated signage and wall murals to reinforce the film’s legacy while promoting its successor, Grand Canyon: Rivers of Time.
Design & Implementation
We crafted a high-impact, multi-channel experience combining physical and digital storytelling. The invitation design unfolded beyond initial expectations—mirroring the sense of discovery central to the Grand Canyon itself. Housed in a film tin that resembled an archaeological find, the piece invited recipients to step into history while embracing the future.
On the digital front, a landing page and display ads directed visitors to the Grand Canyon Visitor Center. By integrating modern web design principles with nostalgic storytelling, we ensured both longtime fans and new audiences engaged with the event.